Tech is not here to replace the expertise of real estate professionals. It is here to support better decision-making ,  improve collaboration , and  enhance sales and marketing . Data, digital tools, AI… When used properly, they help make decisions more reliable, anticipate challenges more effectively, and streamline processes from design through to sales. Above all, they free up time from repetitive tasks to strengthen what truly creates value in our professions: analysis , 

On the ground, we are not talking about a downturn, but rather a phase of market normalization . Between land scarcity, increasingly lengthy approval processes, and sustained demand in well-connected areas, the fundamentals remain solid. In this context, 2026 should still see prices rise, but at a more measured pace. Value creation will depend above all on the quality of projects : location, sustainability, cost control, and the ability to meet real-world uses. For us develop