In the competitive ecosystem of new-build real estate, the simple presentation of architectural plans and 3D renderings has reached its limit. Today, the potential buyer is not just looking for a home; they are seeking an experience, an emotion, a tangible vision of their future lifestyle. In this context,  the show flat enhanced by professional home staging  has shifted from being a marketing option to a central pillar of the sales strategy. It constitutes not an expense, bu

Photovoltaics are often presented in terms of kilowatt-hours and technical concepts that mean little to real estate investors. A new approach is shifting this perspective: treating solar energy as a genuine investment product—clear, measurable, and profitable. With the “solar leasing” model, the property owner finances the installation and remains its owner, while an operator manages the entire project for thirty years. The return is straightforward:  4% to 8% per year , incl

Industry, finance, and tourism are often cited to explain regional development. Yet real estate shapes territories just as much as it depends on them. Thanks to the concept of  TREES (Territorial Real Estate & Economic Systems) , eight regional configurations show how economic, financial, and real estate activities combine to produce very different trajectories in this sector. International financial centers (Zurich, Geneva) Highly financialized real estate, strong presence o

Sustainability is no longer just a marketing buzzword — it has become a tangible source of value in the Swiss real estate market. Today, buildings certified under recognized environmental standards often command a higher price or rental rate — this is known as the green premium. Labels that make a difference: Minergie: The benchmark Swiss label for energy efficiency and indoor comfort. It ensures lower energy consumption and higher living quality. According to several studies

The real estate sector in French-speaking Switzerland is at a turning point. Long anchored in a sober, institutional, and somewhat traditional style of communication, it is now observing with growing curiosity the rise of influencer marketing. But this shift is about more than simply “getting people to talk about a property” on social media — it’s about rethinking how real estate brands, from developers to agencies and brokers, build trust in a market that has become both sat

In today’s market, where properties can sell within just a few days — especially in French-speaking Switzerland —  speed and preparation  make all the difference. Whether you’re looking for your first home or your next one, here’s how to maximize your chances of seizing the right opportunity. Anticipate the listing The best properties are often reserved before they even appear on real estate portals. Contact our broker directly at  i.berger@midevelopment.ch  for an initial c

While Geneva and Lausanne have traditionally captured attention in the residential real estate sector, a quiet yet powerful shift is taking place in their hinterland. Cities like Nyon, Morges, Vevey, and Montreux — long perceived as second-tier towns or "residential suburbs" — are now emerging as attractive hubs in their own right. Driven by a combination of remote work, improved rail connections, desire for higher quality of life, and relatively more affordable prices than i

Luxury real estate is no longer just about location – it’s also about creating living spaces that inspire, soothe, and elevate everyday life. The image above perfectly illustrates the key interior design trends for 2025, which we actively integrate into our property development projects: Open layouts & spatial flow Breaking down walls in favor of open, flowing layouts allows natural light to circulate and strengthens the connection between living areas. Open spaces are also a

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In a world increasingly drawn to simplicity, calm, and quality of life,  Villa Mira  stands out as a true tribute to the balance between ...