Swiss sustainability labels: driving the “Green Premium”

Sustainability is no longer just a marketing buzzword — it has become a tangible source of value in the Swiss real estate market.

Today, buildings certified under recognized environmental standards often command a higher price or rental rate — this is known as the green premium.

Labels that make a difference:

Minergie:

The benchmark Swiss label for energy efficiency and indoor comfort.

It ensures lower energy consumption and higher living quality.

According to several studies, Minergie-certified properties sell for 4 to 6% more than comparable uncertified ones.

SNBS (Swiss sustainable building standard):

A more comprehensive label that also integrates the social and economic dimensions of sustainability. It is increasingly popular among public developers and forward-thinking companies.

LEED and BREEAM:

These international certifications complement Swiss labels, especially for institutional investors and global-scale real estate projects.

Why it matters:

Sustainable buildings are not just “green”:

They consume less energy,

Attract more tenants and buyers,

And retain their value amid tightening environmental regulations.

Conversely, energy-intensive properties face a “brown discount” — a drop in value that can reach up to 10%.

The bottom line

Labels such as Minergie and SNBS are no longer mere certifications — they are strategic and economic assets.

Investing in sustainable buildings today means preserving value for tomorrow.